The Buyer The Negotiation Scenario Buyer—floss.com You You are the marketing manager for a Mouth Enformatics, LLC, a major multinational dental supply company. Your company has decided to create a new, cool website designed to sell more toothbrushes, denture cleaners, and floss to consumers. Situation Your bosses have decided that floss.com is their number one choice for the domain name (website URL) of the new website. Your company could buy other URLs, such as (teeth.com, toothbrush.com, cavityzapper.com, floss.biz, diamondchompers.net), but your company wants to take advantage of the dance trend called “flossing.” Plus your consumers prefer .com sites to other sites. Budget You have a budget of $1 million to spend on this domain name. But your bosses want you to buy floss.com for as low a price as possible. In fact, they’ve decided that you personally will get a bonus equivalent to 10% of the difference between $1 million and the amount you spend to pu...
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