Floss.com with Quarantine Academy--The Buyer


The Buyer 

The Negotiation Scenario
Buyer—floss.com

You
You are the marketing manager for a Mouth Enformatics, LLC, a major multinational dental supply company. Your company has decided to create a new, cool website designed to sell more toothbrushes, denture cleaners, and floss to consumers.

Situation
Your bosses have decided that floss.com is their number one choice for the domain name (website URL) of the new website. Your company could buy other URLs, such as (teeth.com, toothbrush.com, cavityzapper.com, floss.biz, diamondchompers.net), but your company wants to take advantage of the dance trend called “flossing.” Plus your consumers prefer .com sites to other sites.

Budget
You have a budget of $1 million to spend on this domain name. But your bosses want you to buy floss.com for as low a price as possible. In fact, they’ve decided that you personally will get a bonus equivalent to 10% of the difference between $1 million and the amount you spend to purchase floss.com.

You like money, and you can imagine all kind of things to do with any bonus you would get: donate it to the charity Girls for Days, buy a Lincoln 1600-FB2E (a commercial-grade double-stack pizza oven), build a tiny home…the world is your oyster.

Fact

·         Flossclub.com recently sold for $99.


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